Commercial Headlines
News 23 September 2014
IKEA promotes the power of print with its 2015 bookbook
When IKEA released its 2015 catalogue, the company decided to give it the Apple treatment and spoof the popular brand. You know those apple commercials, a representative sits against a white background and the camera zooms in on a set of hands playing with the latest gadget. Switch out the apple rep for IKEA’s Chief Design Guru Jörgen Eghammer and the latest tech for the 328-page catalogue, and you get a clever, tongue-in-cheek ad that’s already gone viral.

So what exactly do you get with your IKEA catalogue? Well the bookbook is pre-installed with thousands of home furnishing ideas. It contains 328 hi-definition pages; it's 8mm thin, and weighs less than 400 grams. One of its top selling features: an eternal battery that promises to stay fully charged until the end of time. What Smartphone can promise that?

Some fun tidbits from the website:

Never before has so much inspiration been crammed into such a sleek package. Experience the unbelievable clarity of inkjet-printed paper as you navigate page after page of inspiring home furnishing ideas.

Touch interfaces are nothing new, until now. With just the lightest of swipes, you can actually ‘feel’ the pages move as you navigate the content. Right to left to move forward, left to right to move backwards. Intuitive. Tactile. Revolutionary.

Visit the site for the full commercial and be prepared to laugh—and celebrate the staying power of print.
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