Print Promotion
"Brown paper bags, once destined for the recycling bin, should definitely be repurposed first. You can make a lamp or even cook bacon and eggs over a campfire." See the various uses at the link below.
"The phrase 'paperless office' was coined way back in the 1970s, when commentators, buoyed by the exciting potential offered by technology, predicted that all record handling would be purely electronic by the 1990s."
Are business cards going the way of the dinosaur? Visit the link below to find out.
Sales of paper maps are up by 7% for the first time in the last decade. Read more at the link to find out why.
"Let’s be honest, a lot of business owners avoid Twitter altogether because they’re afraid of hashtags. Have you ever had a conversation with someone who said that hashtags were silly? Being afraid of that which you don’t understand is a normal human instinct; it is how we’ve survived this long as a species. It’s nothing to be ashamed of, although, in the case of hashtags, it is completely unnecessary. Hashtags are a powerful tool and once understood can be extremely useful in prospecting for your company."
Printmediacentr tackles seven common mistake holding printers back from effectively marketing their business. If you have ever said “We’re printers so we should ONLY communicate through print or customers will think we’re hypocrites, ” or “We don’t need a marketing budget,” this article is for you.
"Recent scientific studies have proven handwriting offers tremendous neurological benefits. Especially to the developing minds of children. Our goal is to empower you with information and tools to help ensure handwriting never stops playing a role in the education of children."
Does making paper destroy the forest? Are plantation forests bad for the environment? Is paper bad for the environment? Two Sides separates fact from fiction and answers the questions that are often attributed to the paper industry.
Print Power chats with Phillip Thomas, CEO of Cannes Lions on the power of print.
With online purchases on the rise, sustainability is becoming a concern. According to the Environmental Protection Agency containers and packaging accounted for 30%—or 75.2m tons of solid waste generated in the US in 2012. "To put that into perspective, we discard our own weight in packaging every 30-40 days, on average, according to Stanford University." The concern is that as e-commerce grows, so will the issue. So what's being done? Find out at The Guardian, by clicking the link below.
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