Special Feature 29 September 2014
Boxing with the best
It’s no secret that commercial printers are increasingly looking to packaging as a possible stable ground, a new arena in which to find their footing following the tumultuous recession years and the so-called death of print. The rationale is simple: while printed media may eventually go the way of the dinosaur (or at least the way of the giant panda), packages are here to stay. Even if consumers can order their Coco Puffs online, those delicious puffed grains still have to be shipped in a box. The Internet, at least not yet, has no way of duplicating the function of folding carton.
Read the rest of this article here, in our October 2013 issue.